EZtoShop

Every shopper has access to a telephone. It is the most widely used electronic interface for ordering a variety of products. Now, advances in computer telephony make it possible to give every one of your customers access to your supermarket 24 hours a day, 7 days a week. All they need is a telephone to use this easy and economical automated grocery ordering system.

RETCOM and ateb, a division of Synectics, Inc., offer ez-2-shop, the most comprehensive, consumer-friendly, automated telephone ordering system for all departments in the supermarket. ateb has been using this same interactive voice response technology in more than a thousand retail locations.

Customers call an 800-number. The calls are automatically answered and the callers identify themselves to the system. Once a caller is identified as a registered customer, the caller is able to place an order using the touch tone telephone keypad and interactive voice response (IVR).

Placing ez-2-shop in the ateb central service bureau eliminates the need to install and maintain the application and hardware in your stores. ateb maintains and supports the hardware, software and telephone lines.

ez-2-shop has several levels of functionality which include:

Level A is an excellent system for supermarkets that do not want to print an item catalog. Customers order from highly useful supermarket defined groups of high volume items:

Customers order from hundreds of items in department offerings such as popular Deli items or the Home Meal Replacement Menu, or weekly Ad Specials, without a catalog

Level B: In addition to the functions of Level A, Level B includes:

Customers can create lists of favorite items, or staples, which reside in the ez-2-shop system for future access, and then edit and order, without a catalog
The ez-2-shop system can create item lists based on past purchases, which customers can access, edit and order, without a catalog

Level C: includes all of the features of Levels A and B and in addition incorporates your electronic commerce item database so customers can use ez-2-shop to order from your printed catalog (this could be the same item database used for Pick n' Click Internet ordering)

Order Setup and Transmission:
All orders are automatically converted to electronic files and transmitted online to the supermarket or order picking facility.

ez-2-shop can be Integrated with RETCOM's ez-Operator system for live operator order taking, assistance and customer service.

ez-2-shop can be integrated with the Pick n Click^SM Online Ordering. For example, customers who are at a location where they do not have access to a computer or the Internet, can use ez-2-shop to access their Internet orders to add items or make changes.

Retailer Features and Benefits

Easy and low cost system installation and setup

An ez-2-shop system operates at a fraction of the cost of live operators taking orders manually

ez-2-shop is the most economical way to enable telephone ordering for multiple locations. No need for expensive hardware, software or multiple telephone lines at each store or order picking location

Order Information enters the supermarket's system in a uniform format for easy access and use

The system generates useful record keeping and management reports

System Hosting and Maintenance
Automated telephone grocery ordering is an application that demands utmost reliability. You also want a dependable cost-effective source for changes in messages and information. These important features are yours with the ez-2-shop order taking system located in the ateb central service bureau. Other benefits include freedom from maintenance and a sure and affordable upgrade path. You will be able to add additional automated functions as your needs change. ez-2-shop is the only telephone ordering system integrated with Internet shopping.

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